Of the 1,000, 40 to 70-year-olds questioned, more than a quarter had used a sex toy for the first time after turning 40.
And since turning 40, 12% had tried having sxx in a public place, while 6% had bedded a stranger whose name they didn’t even know.
Role play was something that 15% said they had tried, while 16% admitted having their first one-night stand after hitting middle age.
Here, Alix Fox – Durex’s sxx and relationships expert – reveals her TOP tips for hotting up your sxx life in middle age and beyond.
1 Be confident
If you are struggling with your self-image or feeling blue about your body, DRESSING up and experimenting with costumes can help boost how you feel about yourself, and prompt you to view your looks in a new light.
Role playing also offers a way to escape day-to-day life, so you can temporarily stop being “mum” or “the office manager” and let another part of your character come out.
2 Communicate
Good communication is the key to a great love life, but it can be really tricky to broach a conversation with your partner about sexual problems.
Try my “Care, Air, Share” technique. First, show you care about your lover’s needs and concerns. Start by telling them: “I know your job’s been keeping you really busy lately, and you’ve been stressed.”
Next, air what’s on your mind: “I’ve noticed you don’t seem so interested in sex nowadays. I’d love to enjoy more regular fun together.”
Then, invite them to share their thoughts: “What do you think? Is there a way we could work that out, or anything you’d like to try? How can I help?”
3 Flirt
Make a conscious effort to flirt and play with your partner in the daytime as well as in the evening.
If you are going out to dinner together, try making love before you leave the house instead of waiting until you get home, when you may well be exhausted/tipsy/bloated after a rich meal.
Regularly let them know that you think they look gorgeous, whether that’s first thing in the morning or when you are both chilling out on the SOFA in the evening.
4 Get in the mood
Play a naughty version of Consequences. One of you think of a location and write it down. Take turns to add details, such as props–which could be a sex toy, handcuffs or a hotel room key – positions, costumes and scenarios.
Over the day you will conjure up an X-rated bedtime story. And as you will have spent hours thinking lewd thoughts, you’ll be in the mood to get rude.
5 Experiment
Tiredness and stress can have a huge impact on our sex lives as we age. If a man is exhausted or anxious, it can be difficult for him to gain and maintain an erection.
If losing an erection is denting a man’s sexual confidence, toys such as the Durex Pleasure RINGcan offer a fantastic chemical-free helping hand.
6 Try new toys
A drop in oestrogen associated with ageing can also make women’s bodies less responsive to stimulation, which could mean arousal and orgasm take longer to achieve.
The good news is many women find they have orgasms more frequently as they mature – it just takes a little longer to get there.
Using a sex toy during foreplay and intercourse can help add that extra level of stimulation that you may find that you need in order to climax as you get older.
7 Afternoon delight
Menopausal symptoms and general ageing can have a negative impact on your emotions and confidence. Many women find that they gain weight, particularly around the middle, due to plummeting oestrogen levels. Hot flushes and night sweats can leave women feeling unattractive and in no mood for sex. If night sweats are making sex all the wrong kinds of “hot”, one solution is not to make love at night.
Try treating yourself to a bit of cheeky “afternoon delight”, or making love before you head out on a weekend date together, rather than waiting until you get home, when menopausal symptoms may be starting to kick off.
8 Treat each other
Buying new UNDERWEAR or treating your partner can help you both feel better.
9 Boost libido
For older women, hormonal changes connected to pregnancy, childbirth, breastfeeding, the menopause and ageing can all cause their libidos to plummet drastically.
Combat any flagging sex drives by focusing on the hot spot – the clitoris, which has more than 8,000 nerve endings.
10 Don’t let menopause get in the way of sex
Skin dries as we get older and is less good at producing moisture. During the menopause, falling levels of oestrogen mean that less lubrication is produced during arousal, making sex uncomfortable.
Today’s advanced formulations of water-based lube feel really NATURAL, not icky and sticky, and some, such as Durex Play Aloe Vera, contain nourishing ingredients that can help care for sensitive skin and avoid soothe soreness.
11 Check your medications
Certain medicines can hinder your sexual response, including your desire for sex and your ability to become aroused.
If it is becoming a problem, talk to your GP about switching to a different medication with fewer sexual side effects.
12 Mix up your routine
Get yourselves out of the habit of restricting sex to a set time and place. Always the BEDROOM, and always at night, will make sex feel monotonous.
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