If you're not paying much attention, it might look like an ordinary video featuring Peppa Pig, the cheeky porcine star of her own animated series. But soon after pressing play on this particular YouTube clip, the plot turns dark. A dentist with a huge syringe appears. Peppa's teeth get pulled out.
Distressed crying can be heard on the soundtrack.
Parent and journalist Laura June almost immediately noticed something was not quite right as her three-year-old daughter was watching it.
"Peppa does a lot of screaming and crying and the dentist is just a bit sadistic and it's just way, way off what a three-year-old should watch," June says. She wrote about her experiences on the website The Outline.
"But the animation is like close enough to looking like Peppa - it's crude but it's close enough that my daughter was like 'This is Peppa Pig.'"
Some of the videos are parodies or have such over-the-top content that they're clearly meant for mature audiences. Others are unauthorised copies of authentic cartoons or use the characters in innocent ways - troubling to copyright lawyers perhaps, but not necessarily harmful to children.
However many, like the video Laura June's daughter saw, both contain disturbing content and can pass for the real cartoons, particularly when viewed by children. Watch video here >>>
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