If a site's ads are "disruptive, shocking, or malicious," Facebook will make sure fewer people can see and click on it. The company continues to explain that the links aren't being banned; if you post one it will still appear on your wall but their news feed ranking will drop and they will be seen by far fewer people if anyone at all.
The changes will happen over the next few months, and Facebook says it could mean a boost in traffic for publishers that produce quality content.
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